A Place to Play is Not a Childhood Right, It's a Childhood Need

How the Kraft Heinz Project Play Initiative is helping to keep our places to play alive

A Place to Play is Not a Childhood Right, It's a Childhood Need

When I was a little girl, you could always find me at my small town, Lambeth’s, local arena. Ringette brought me to the rink, but the arena stood for so much more than sport. It was where I once laughed amongst bleachers alongside my friends, enjoyed a hot chocolate with my parents as we watched my brother play hockey, and cheered along our local teams. The arena was where my community came together.

Unfortunately, a fire caused the arena to burn to the ground, and with it, our town’s favourite place to play. Gone were the early mornings at the rink, the handmade scoreboard that kept us on the edge of our seats, and the aging dressing rooms that served generations of players. What we had come to depend on as our second home was lost, and we didn’t realize its importance until it was too late.

With the support of fundraisers and local governments, our town was able to raise enough funds for a full community centre. With every donation and every brick, our community was rebuilt.

But not all communities are this lucky.

Now as a mother, I have come to realize that not all towns and cities have a chance to restore their play places. Thousands of places to play are waiting to be refinished, regrown, and rebuilt. That’s why, this year, I’m acting as a Program Ambassador for Kraft Heinz Project Play.

Kraft Heinz Project Play is calling on communities across Canada to nominate a place to play in their hometown that deserves restoration from soccer fields, to outdoor swimming pools, and baseball diamonds. Share your town’s story for a chance at a quarter million dollars in infrastructure upgrades, or $20,000 for secondary-prize winners.

While I can confidently say that most professional athletes have a story of their local stomping grounds, we should not discount the stories of kids who don’t grow up to be in the big leagues. Places to play are not just for raising athletes, but for raising all children. These places are not just for sport, but for learning leadership, cooperation, how to win or lose, and more.

I encourage all Canadians to nominate their places to play in need, and I challenge you to look closely at your own neighbourhood not through your own eyes, but through the eyes of current and future generations of children. Our children aren’t aware that they must advocate for their places to play and so this responsibility belongs to those of us with older and stronger voices.

A place to play is not a childhood right, it is a childhood need. Help inspire our towns and cities to focus on keeping our local areas of play alive. Together, our conversations, our stories, our passion as parents, can build a better future for our communities. 

Jennifer Hedger is the co-host of the 10 p.m. ET edition of SPORTSCENTRE alongside Darren Dutchyshen, providing viewers with all the day’s highlights from the world of sports. A mainstay on TSN since 2002, Hedger’s popularity transcends sports and she has quickly become a fan-favourite in both the sports and entertainment communities.

In addition to her duties at TSN, Hedger co-hosted Olympic Daytime on CTV alongside James Duthie during the London 2012 Olympic Games, and was the Whistler Host of Olympic Prime Time on CTV for the Vancouver 2010 Olympic Winter Games.

Hedger first rose to fame on TSN after making several guest appearances on OFF THE RECORD, where she was voted one of the top five guests of the year. She has also filled in for Michael Landsberg and hosted OTR on a few occasions. She’s also provided SPORTSCENTRE updates during TSN’s hockey broadcasts and TRADECENTRE.

A native of London, Ont., Hedger hosted numerous shows on a local cable TV station and also appeared as a “lofter” on the 2001 TV show The Lofters. In 2007, she was rated by Hello! Magazine as one of the Top 10 Most Beautiful Women on Television.

Follow Jennifer on Twitter: @jenniferhedger